{"id":78759,"date":"2023-03-16T05:28:55","date_gmt":"2023-03-16T04:28:55","guid":{"rendered":"https:\/\/culturadearagon.es\/centro-del-libro-de-aragon\/?p=78759"},"modified":"2023-03-10T14:17:00","modified_gmt":"2023-03-10T13:17:00","slug":"presentacion-del-libro-la-marca-de-dios-de-leopoldo-abadia-y-toni-segarra-editorial-espasa","status":"publish","type":"post","link":"https:\/\/culturadearagon.es\/centro-del-libro-de-aragon\/presentacion-del-libro-la-marca-de-dios-de-leopoldo-abadia-y-toni-segarra-editorial-espasa\/","title":{"rendered":"Presentaci\u00f3n del libro &#8216;La marca de Dios&#8217;, de Leopoldo Abad\u00eda y Toni Segarra. Editorial Espasa"},"content":{"rendered":"<p>E<strong>l jueves, 16 de marzo\u00a0 de 2023,<\/strong> a las 19:00 horas, en<strong> Troa librer\u00eda Fontibre<\/strong>, C\/ Le\u00f3n XIII 18 &#8211; Zaragoza<\/p>\n<div class=\"_04xlpA direction-ltr align-center para-style-body\"><strong><span class=\"S1PPyQ\">El libro que explica por qu\u00e9 la Iglesia cat\u00f3lica\u00a0<\/span><\/strong><strong><span class=\"S1PPyQ\">es la mejor\u00a0<\/span><\/strong><strong><span class=\"S1PPyQ\">marca de la historia<\/span><\/strong><\/div>\n<p>\u00bfTe has parado a pensar por qu\u00e9 las tiendas de marcas de ropa y los\u00a0supermercados est\u00e1n distribuidas geogr\u00e1ficamente como si fueran\u00a0parroquias? \u00bfO por qu\u00e9 en las de m\u00f3viles hay altares donde se muestran\u00a0los productos como si fueran ofrendas? \u00bfSab\u00edas que la palabra\u00a0\u00abpropaganda\u00bb la acu\u00f1\u00f3 el papa Gregorio XV en 1622 con la famosa De\u00a0Propaganda Fide? \u00bfQue el primer CEO de la historia fue san Pedro y los\u00a0primeros comerciales, los ap\u00f3stoles? \u00bfY que el Barroco se deber\u00eda\u00a0estudiar en las universidades como la mejor campa\u00f1a de publicidad de\u00a0todos los tiempos?<\/p>\n<p><strong>Todo lo que sabemos de comunicaci\u00f3n lo invent\u00f3 la Iglesia<\/strong>. Fue ella\u00a0quien, probablemente sin darse cuenta, inspir\u00f3 las campa\u00f1as de marketing\u00a0m\u00e1s famosas del planeta. Son sus m\u00e9todos, su estrategia a largo plazo,\u00a0sus rituales y sus promesas perfectas las que han se\u00f1alado el camino\u00a0para que nos convirtamos en seguidores incondicionales de estas\u00a0empresas.<\/p>\n<p>En La marca de Dios Leopoldo Abad\u00eda y Toni Segarra hacen un recorrido\u00a0que demuestra que\u00a0<strong>la Iglesia lleva m\u00e1s de dos mil a\u00f1os influyendo no\u00a0solo en lo espiritual, sino tambi\u00e9n en lo material.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El jueves, 16 de marzo\u00a0 de 2023, a las 19:00 horas, en Troa librer\u00eda Fontibre, C\/ Le\u00f3n XIII 18 &#8211; Zaragoza El libro que explica por qu\u00e9 la Iglesia cat\u00f3lica\u00a0es la mejor\u00a0marca de la historia \u00bfTe has parado a pensar por qu\u00e9 las tiendas de marcas de ropa y los\u00a0supermercados est\u00e1n distribuidas geogr\u00e1ficamente como si [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":78760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[3016],"tags":[],"class_list":["post-78759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presentaci\u00f3n del libro &#039;La marca de Dios&#039;, de Leopoldo Abad\u00eda y Toni Segarra. 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